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Highlighted projects
Instagram | Avatars | Super Bowl Launch
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Created the strategy for announcing the product launch on Instagram, limited edition NFL partnership outfits, and user education.
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Aligned and collaborated with cross-function partners from Instagram, Facebook and Messenger.
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Press:
Instagram | Avatars | Avatar on Profile
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Collaborated closely with the team on the UX, user education, and product strategy for bringing avatars to a user's profile as a way to compliment (not replace) one's online identity.
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MVP launch is one of most adopted avatar features released to date; future iterations to come.
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Press:
PlayStation | PS5 | Getting ready
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Created a new website that informs users about what they can do for an improved onboarding experience before their PS5 arrives.
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PlayStation | PS5 | Account linking
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Guided the user through the steps of linking their account for PlayStation Network with a 3rd-party service, such as Spotify.
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